About Fantuan:
Fantuan was founded in Vancouver, Canada in 2014. With a mission of “life made easier,” we are a technology company which provides a one-stop platform connecting people and their local community. Our services include connecting consumers with local restaurants (Fantuan Delivery), providing forums for restaurant reviews and coupons (Fantuan Reviews), connecting errand service providers with customers (Fantuan Rush), and e-commerce and marketing services. We are one of the top life-services platforms in North America, currently operating across Vancouver, Toronto, Montreal, Los Angeles, New York, Chicago, Sydney,Melbourne, and other metropolitan areas in Canada and the USA and Australia.
公司介绍
饭团是一家北美互联网生活服务公司，主要业务包括饭团外卖、饭团点评、饭团跑腿，结合中式优质服务与北美先进大数据技术，以互联网思维推动生活服务行业变革。 目前，饭团已覆盖温哥华、多伦多、卡尔加里、蒙特利尔，西雅图，洛杉矶，纽约，墨尔本，悉尼，伦敦等加拿大，美国，澳大利亚，英国的主要城市，为海外华人乃至所有海外消费者提供更加便捷、高效、智能的生活服务。
公司地址： Unit300，9200 Glenlyon Parkway, Burnaby,BC
企业文化
使命：让吃饭更便捷，商业更智能，生活更便利
愿景：轻松生活，一个饭团就够了
价值观：真诚，担当，高效，协作，创新
更多职位：https://www.fantuan.ca/zh/jobs/
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岗位名称：高级增长营销专员
岗位职责
- 负责平台 C 端营销活动的整体策划、统筹与落地，结合业务目标、用户需求及各城市经营情况，制定月度活动规划及大型营销项目方案，并对活动效果负责。
- 深入理解平台业务逻辑、用户运营策略及各城市差异，结合不同城市阶段和目标，制定有针对性的活动方案，推动活动在各城市高质量落地。
- 负责平台级大型活动的全链路推进，包括活动主题策划、玩法设计、资源整合、排期管理、跨团队协同、风险把控及项目复盘。
- 负责活动期间端内端外宣传的整体协同与执行，包括但不限于 App 内资源位、Push、短信、邮件、社媒、私域等渠道，确保活动声量和转化效果最大化。
- 负责对接 C 端相关设计需求，能够结合业务目标梳理设计Brief，统筹活动主视觉、宣传物料、页面素材及日常运营设计需求，推进设计产出按时高质量交付。
- 能够与产品、研发、设计、数据、城市运营等多团队高效协同，清晰梳理并推动营销活动及用户运营相关需求上线，保障活动和功能顺利落地。
- 熟悉平台后台系统及 C 端产品工具，能够基于实际运营需求进行配置、管理、排查和优化，提升活动执行效率和用户运营效率。
- 承接部分日常 C 端运营工作，包括但不限于活动配置、资源位管理、营销排期支持、跨部门协同及其他与用户增长相关的运营事项。
- 建立活动及运营项目的数据监控和效果评估机制，围绕曝光、点击、参与、转化、留存等核心指标进行分析复盘，输出优化建议并推动后续迭代。
- 持续关注行业趋势、竞品动态及用户反馈，不断优化平台 C 端营销活动玩法、传播效率及运营机制。
任职要求
- 本科及以上学历，3 年及以上 C 端营销活动运营、用户运营、增长运营或相关工作经验，有互联网、本地生活、电商、外卖等行业经验优先。 具备较强的业务理解能力，能够快速熟悉平台业务模式、核心指标及各城市经营差异，并据此制定合理的运营和活动策略。
- 具备优秀的活动策划能力和创意能力，既能提出营销想法，也能推动复杂项目实际落地。 具备较强的数据分析能力，对结果敏感，能够通过数据发现问题、验证效果并推动优化；熟悉 Excel、SQL、BI 工具者优先。
- 具备较强的项目统筹和跨部门沟通能力，能够协调产品、研发、设计、城市运营等多方资源，推动项目按时上线。
- 具备较强的需求梳理能力，能够独立完成运营需求、活动需求、设计需求的整理和推进。
- 熟悉 C 端产品逻辑及常见运营后台工具，有实际使用和配置经验，能够快速上手并支持业务落地。
- 责任心强，执行力强，具备 owner 意识，能够适应多项目并行及较复杂的业务协同场景。
- 有较强的表达、总结和复盘能力，能独立输出活动方案、项目汇报及复盘报告。
加分项
- 有多城市业务或区域化运营经验。
- 有大型整合营销活动或平台招商活动经验。
- 有端内端外多渠道联动经验，包括 App 资源位、Push、邮件、社媒、私域等。
- 有后台工具、营销系统、用户运营产品相关经验，能独立与产研协作推动功能优化。
- 有较强的设计审美和物料统筹经验，能高效推动各类设计需求落地。
Title：Senior Growth Marketing Associate
Job Responsibilities
- Lead the end-to-end planning, coordination, and execution of platform-side (C-end) marketing campaigns. Develop monthly campaign plans and large-scale marketing initiatives based on business goals, user needs, and city-level performance, and take ownership of campaign outcomes.
- Develop a deep understanding of platform business logic, user operation strategies, and city-level differences. Design targeted campaign strategies tailored to different city stages and objectives, and ensure high-quality execution across cities.
- Drive full-cycle execution of large-scale platform campaigns, including theme ideation, mechanism design, resource integration, scheduling, cross-team collaboration, risk management, and post-campaign analysis.
- Coordinate and execute both in-app and off-platform promotion strategies during campaigns, including but not limited to in-app placements, push notifications, SMS, email, social media, and private traffic channels, to maximize reach and conversion.
- Manage C-end design requirements by translating business goals into clear design briefs. Oversee the delivery of key visuals, promotional materials, landing pages, and daily operational design assets, ensuring timely and high-quality output.
- Collaborate closely with cross-functional teams (Product, Engineering, Design, Data, and City Operations) to define and drive marketing and user operation requirements, ensuring smooth rollout of campaigns and features.
- Utilize platform backend systems and C-end operational tools to configure, manage, troubleshoot, and optimize campaigns, improving execution and operational efficiency.
- Support day-to-day C-end operations, including campaign setup, resource allocation, scheduling support, cross-team coordination, and other user growth-related initiatives.
- Establish data monitoring and performance evaluation frameworks for campaigns and operational projects. Analyze key metrics such as impressions, clicks, participation, conversion, and retention, and provide actionable insights for continuous optimization.
- Stay updated on industry trends, competitor strategies, and user feedback to continuously improve campaign mechanics, communication effectiveness, and operational frameworks.
Qualifications
- Bachelor’s degree or above, with 3+ years of experience in C-end marketing campaign operations, user operations, growth operations, or related fields. Experience in internet, local services, e-commerce, or food delivery industries is preferred.
- Strong business acumen with the ability to quickly understand platform business models, core metrics, and city-level differences, and develop effective operational strategies accordingly.
- Proven creativity and campaign planning skills, with the ability to generate innovative ideas and drive complex projects to execution.
- Strong data analysis skills and result-oriented mindset. Ability to identify issues, validate outcomes, and optimize strategies based on data. Proficiency in Excel, SQL, or BI tools is a plus.
- Excellent project management and cross-functional communication skills, with the ability to coordinate resources across Product, Engineering, Design, and Operations teams to ensure timely delivery.
- Strong ability to structure and manage requirements, including operational, campaign, and design needs.
- Familiarity with C-end product logic and common operational backend tools, with hands-on experience in configuration and execution.
- Strong sense of ownership, execution capability, and accountability. Able to handle multiple projects simultaneously in a complex business environment.
- Strong communication, summarization, and reporting skills, with the ability to independently produce campaign proposals, project updates, and post-mortem reports.
Preferred Qualifications
- Experience in multi-city or regional operations.
- Experience in large-scale integrated marketing campaigns or platform-wide promotional events.
- Experience with multi-channel campaign coordination (in-app placements, push notifications, email, social media, private traffic, etc.).
- Experience working with backend tools, marketing systems, or user operation products, and collaborating with product/engineering teams to drive feature improvements.
- Strong design sense and experience managing creative assets, with the ability to efficiently drive design deliverables.
