Job Description – Sales Development Representative (SDR)
Company Overview
Founded in 2021, Lyon Lifts is a Canadian heavy equipment dealer specializing in aerial and earthmoving
equipment. Our team of 14 serves construction companies, rental businesses, contractors, and industrial
clients across Canada and the United States.
We buy, sell, export, and rent aerial lifts, telehandlers, forklifts, loaders, and other construction
machinery. Our rental division offers a flexible option for customers who'd rather not buy.
We're a small, ambitious team focused on customer service, reliability, and strong relationships. We
work hard and move fast, without taking ourselves too seriously.
About the Role
The SDR is the first point of contact between Lyon Lifts and future customers. The job: qualify inbound
leads, prospect new accounts, and pass qualified opportunities to the sales team. This role is intended to
provide a pathway into our sales team, with the opportunity to develop sales skills, receive training, and
transition into a sales representative position over time, based on performance and business needs.
Key Responsibilities
- Respond quickly to inbound leads: calls, web forms, and emails about equipment listings.
- Qualify each lead (need, machine type, budget, timeline, buy or rent) before passing it to a sales
rep.
- Prospect new accounts: general contractors, civil engineering firms, municipalities, and rental
companies.
- Run outreach sequences by phone, email, and LinkedIn.
- Keep the CRM up to date: every contact, every follow-up, every status.
- Work with marketing to follow up on campaigns and share common objections.
What We're Looking For
Requirements
- Junior candidates welcome. Experience in sales, customer service, or business development is a
plus.
- Excellent communication skills.
- Outgoing, friendly, and easy to talk to.
- Perfect English, spoken and written.
- Dedicated and hardworking: you go the extra mile for the team.
- Resilient: a "no" doesn't slow you down.
Assets
- Experience with CRM platforms.
- Knowledge of construction, heavy equipment, or equipment rental.
- A network in the BC construction industry.
- A degree in business, marketing, or a related field.
What We Offer
- Benefits: Extended health, Dental care, Vision care, Vacation starting at 2 weeks
- Training on our equipment and sales process.
- A clear path to a Sales Representative role.
How to Apply
Send your resume and a few lines on why this role interests you to info@lyonlifts.com. Only selected
candidates will be contacted.
