Original job description
COMPANY OVERVIEWKITS is a fast-growing, TSX-listed direct-to-consumer retailer of prescription eyewear, serving customers across Canada and the United States. By combining a seamless digital experience with vertically integrated manufacturing and rapid fulfilment, KITS is redefining how people access vision care - making high-quality eyewear stylish, accessible, and affordable at scale. We move fast, make decisions with data, and build teams that take ownership end to end.
SUMMARYThe Retention Marketing Specialist is where lifecycle strategy meets day-to-day execution. You plan, build, and optimize email and SMS campaigns and automated journeys that keep KITS customers engaged and coming back. You bring analytical discipline to everything you touch - running A/B tests, tracking performance, and turning data into decisions - while bringing enough creative instinct to know when messaging is working and when it needs a rethink. You work closely with the Sr. Manager, Retention and your fellow Specialist to keep the programme moving at pace.
WHAT YOU'LL DORetention Campaign ExecutionBuild, deploy, and optimize email and SMS campaigns: product launches, promotional windows, lifecycle triggers, and always-on messagingWrite the copy for campaigns and journeys - subject lines, body, and offersSupport the planning and briefing of creative assets for campaigns in coordination with BrandPlan the daily email and SMS send schedule within the campaign themes set with Brand and Product, ensuring the standing cadence ships on timeSelect messaging journey & scheduling based on what has performedManage campaign QA: links, segmentation, send logic, and rendering across devices and clientsContribute to the development and ongoing optimization of automated messaging journeys
Lifecycle & SegmentationMap customer touchpoints to identify opportunities for improved engagement and retentionOwn the automated messaging journeys - build and optimize them on an ongoing basis, identify where they underperform or coverage is missing, and propose and prioritize new opportunities with the Sr. ManagerApply segmentation strategies to ensure the right message reaches the right customer at the right moment, including cadence and suppression logic - and maintain list health and deliverability through sunsetting and send hygieneSupport the development and execution of loyalty programme initiatives
Testing & OptimisationDesign and execute A/B tests across email and SMS: subject lines, messaging angles, send times, offers, and journey logicTrack, analyze, and report on campaign performance: open rates, click rates, conversion, revenue contribution, and unsubscribe ratesAnalyze customer behaviour over time - how groups of customers repeat, lapse, and return - to inform targeting and journey decisionsSynthesize findings into clear recommendations; maintain structured test-and-learn documentation
Cross-Functional SupportCollaborate cross-functionally with Brand, Growth, and Analytics on retention-adjacent initiativesContribute to ad hoc projects and omnichannel initiatives as they come up
WHO YOU AREYou are proactive, detail-oriented, and genuinely curious about what makes customers come back. You thrive in a test-and-learn environment and you take ownership of your campaigns from brief through to performance report.You bring 5+ years of experience in retention, lifecycle, or CRM marketing - with hands-on email and SMS campaign execution, or an adjacent background in analytics, growth, or e-commerce with hands-on lifecycle exposureYou have working knowledge of marketing automation platforms (e.g. Iterable, Klaviyo, or equivalent)You are comfortable with data: you form the question, get the numbers, and interpret them yourself. You can build a cohort analysis, and you can tell when a metric is confoundedYou have strong copywriting skills and a demonstrated ability to craft clear, engaging messagingYou are highly organized: you manage multiple campaigns simultaneously without losing detail, and you hit deadlines in a fast-moving environment where sends have hard datesYou have a growth mindset - you are not afraid to test, fail, and iterate - and you are ambitious for the programme, not just your campaigns: you look for what could be bigger and make the case for itYou're comfortable acting without a fully paved path: when direction is unclear, you make a reasonable call and move rather than waiting for instruction.
Nice to HaveExperience with Canva or similar design toolsFamiliarity with customer lifecycle frameworks and loyalty programme mechanicsBackground in DTC e-commerce or subscription retailComfort working with AI tools day to day
COMPENSATIONThe expected annual salary range for this position is $56,700 - $81,000.
Most people join us somewhere between the start and midpoint of that range, so there's plenty of room to grow as you settle in and make your mark. Where you land depends on your experience, skills, and what the role calls for.
We believe in paying fairly and competitively, and we check in on that regularly to keep pay consistent across the team and in step with the market. Sharing our ranges upfront is part of how we do business honestly, with you and with each other.
BENEFITS & PERKSCompetitive compensation with performance-based bonus potentialComprehensive health, dental, and vision benefitsEmployee Share Purchase Plan (ESPP)Access to an on-site gymCompany-paid lunch every day at HQDiscounts on KITS frames and contact lensesOpportunities for growth in a fast-moving, high-ownership environmentA team that takes the work seriously and doesn't take itself too seriously
KITS is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
