This job description outlines the Business Development Specialist objective, primary responsibilities, and/or requirements and qualifications.
Objective: The Business Development Specialist will be responsible for building community relationships, developing referral partnerships, increasing brand awareness, and generating qualified client leads to support ongoing business growth and client acquisition.
Reports to: Management Team
Primary Responsibilities (including, but not limited to):
- Analyze market conditions and trends, including, but not limited to, competitors and influence centers; the overall goal is to explore areas of business opportunity.
- Identify all local influence centers (hospitals, senior living communities including independent, assisted, memory care, rehabilitation, respite care, hospice, home health, physician practices, and other related healthcare providers) to determine referral sources and build lasting and meaningful relationships.
- Develop and manage new referral sources through face-to-face meetings, networking, and digital strategies.
- Support digital marketing and community outreach initiatives in collaboration with leadership and the Franchisor’s Marketing team.
- Personally visit and arrange meetings with people responsible for or in a position to refer clients.
- Actively engage with referral sources daily to build meaningful relationships, generate referrals, and drive client growth opportunities.
- Utilize monthly outreach and marketing plans to support consistent community engagement and business development activities.
- Maintain consistent networking, follow-up, and relationship-building activities within the community and healthcare sector.
- Arrange presentations of Senior Helpers services at meetings in healthcare and senior-related organizations.
- Represent Senior Helpers at trade shows, healthcare events, conferences, and community networking opportunities to build brand awareness and referral relationships.
- Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads, with assistance from the Franchisor’s Marketing team.
- Maintain and manage a (CRM) Customer Relationship Management system.
- Develop and maintain weekly activity reports and track KPIs and marketing data.
- Meet or exceed client acquisition and business development goals.
- Always represent the company with professionalism.
Qualifications
- Bachelor's degree in marketing or related field or three years of related work experience in marketing, sales, and/or business development in home care, home health, or healthcare in lieu of degree
- Minimum of one year’s experience in healthcare, home care, community outreach, marketing, sales, or business development preferred.
- Must have exceptional organizational, rapport-building skills and excellent follow-up, be an active listener and attentive to detail, as well as prioritize tasks in a changing environment.
- Must have excellent communication skills. Ability to maintain consistent relationships with prospects and referral sources.
- Valid Class 5 driver’s license and reliable vehicle required
- Self-starter who is solutions driven, motivated, and results-oriented to maximize growth potential.
Benefits
- $50,000 annual base salary + uncapped performance based commissions
- Flexible Schedule
- Professional Development
- Paid Training and Development
- Opportunities for Advancement
- Paid Vacation
- Mileage and business approved expenses covered
This job description may be modified at any time. Other duties and responsibilities may be assigned.
