BE Ultimate Apparel

We’re athletes making high-performance gear for the teams and communities we’re part of.

Founded in Vancouver, BC in 2012, BE started as BE Ultimate, creating custom, performance-focused uniforms and apparel for Ultimate teams. What began within the Ultimate community has grown into BE Athletics - our next chapter, bringing the same craft, service, and teamwear expertise to more teams, programs, sports, and communities around the world.

We believe athletes and teams deserve apparel that performs at a high level, represents who they are, and helps them feel confident and connected. Our business has been built through strong relationships, quality custom apparel, and a genuine understanding of the athletic communities we serve.

As a Certified B Corporation, we’re also committed to building a business that creates a positive impact beyond the products we make.

Our mission is simple: to enable and inspire athletes, trainers, coaches, and teams to be Better than Ever.

Today, BE Ultimate remains rooted in the sport and community that started it all, while BE Athletics represents where we’re headed - bringing our experience, passion, and approach to more of the sports world.